The three most popular Japanese auto companies com

2022-07-25
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Recently, Toyota, Honda, Nissan and other three Japanese auto companies have decided to start increasing production and investment in China to expand production capacity, hoping to get more share in the Chinese market. The media predicted that the sales volume of Japanese cars in China will exceed that of Japan for the first time in 2018

for large Japanese auto companies, the most important uncertainty in the US market is increasing. On the one hand, the demand for new cars in the recovery situation after the Lehman crisis may have peaked. In 2017, it is newly estimated that the growth rate of the added value of the raw material industry in 2015 will be about 8%, and the demand for cars will be lower than that of the previous year. It is difficult to see a significant growth in the future. On the other hand, the US government's move to raise automobile import tariffs also makes the prospect unclear. The situation in other markets is also not ideal. In the increasingly mature European market, there is an unstable factor of "brexit" of the UK. In India, where sales have maintained growth, except for Suzuki, other Japanese enterprises started late. Although there are market growth expectations in Southeast Asian countries, there is limited growth space for Japanese cars that already have a high share. As for the Chinese market, Japanese automobile enterprises believe that their performance in China will directly affect their prospects in the world market. Therefore, Japanese automobile enterprises have chosen to shift their focus to China

Toyota Motor's sharp weapon to enter the Chinese market is the new production and design method - Toyota New Global Architecture (tnga). Toyota plans to reply that 70% of its cars will adopt tnga in 2020, so as to fundamentally change the production and design methods. The plug-in hybrid "corolla" and "leiling" to be launched in 2019 will become new products for Toyota to deal with China's new energy vehicle credit policy. In June this year, Toyota integrated its previously independent China headquarters and Asia headquarters into China Asia headquarters in order to form a linkage effect

Nissan will build a new factory in China and increase the production capacity of the two existing bases. By 2020, the annual production capacity of passenger cars will be increased by 30%, and the total investment is expected to reach about 100billion yen. Nissan carries out business in China through a joint venture with Dongfeng Motor Group. It plans to build a new vehicle assembly plant in Wuhan, Hubei Province. At present, it has entered the final adjustment stage. Nissan's two existing factories producing commercial vehicles and other models will also be fully refitted into passenger car factories. At present, Nissan's annual production capacity in China is about 1.6 million units. It plans to increase the production capacity by about 500000 units by enhancing B. test sample data: providing users with all test sample data and production equipment, and becoming the first Japanese car company with an annual production capacity of more than 2million units in China

Honda has already taken the lead in expanding production. Dongfeng Honda, which has been troubled by production capacity, took over the second factory of DPCA at the end of last year; GAC Honda has also increased a factory with an annual capacity of 60000 vehicles by acquiring the equity of Honda Motor in China. In addition, it plans to take the lead in introducing a new production line in Zengcheng factory in Guangzhou, and its annual capacity will be increased from 600000 vehicles to 720000 vehicles. Honda plans to increase its production capacity in China by 20% in 2019, and its total production capacity in China will increase from 1.08 million to 1.32 million

however, the Chinese auto market has never lacked competition. In addition to Japanese automobile enterprises, automobile enterprises in other countries are also targeting China. In 2017, the sales volume of German Volkswagen in China reached 4.18 million, ranking first. In comparison, the sales volume of Nissan was 1.52 million, ranking third. The sales volume of Toyota in China was 1.29 million, and only 1% accuracy was enough to rank sixth

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