Analysis on ten trends of China's e-commerce devel

2022-10-23
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Analysis of ten trends of China's e-commerce development in the future

in the next five years, China's e-commerce will continue to develop rapidly with an average compound growth rate of 29%, surpassing advanced countries such as Europe and the United States. This is mainly due to the following factors: the rapid improvement of Internet penetration, especially mobile Internet; The continuous popularization of online payment; The coverage of logistics network and the improvement of distribution services; The rise and fierce competition of e-commerce enterprises; The public's acceptance of online shopping has improved. In the next five years, China's e-commerce will continue to develop rapidly with an average compound growth rate of 29%, surpassing advanced countries such as Europe and the United States. This is mainly due to the following factors: the detection of the experimental machine due to material changes is slightly more extensive: the rapid improvement of Internet penetration, especially mobile Internet; The continuous popularization of online payment; The coverage of logistics network and the improvement of distribution services; The rise and fierce competition of e-commerce enterprises; The public's acceptance of online shopping has improved

analysis of ten trends in the development of e-commerce in China in the future

1) the output of mobile shopping is much higher than 70million tons/year. By the end of 2013, China has reached 500million mobile users and 590million PC users; However, the growth rate of mobile users was 19.5%, while that of PC users was only 6.8%. In other words, by 2017, the total number of mobile users will exceed that of PCs. The popularization of intelligent terminals and the deep coverage of mobile network infrastructure have promoted the penetration and popularization of mobile shopping. It can be expected that in the next three to five years, mobile shopping will become the main battlefield of e-commerce. E-commerce must change its own life, otherwise it will lose its place of survival. Just a few years ago, we were still imagining that e-commerce allowed people to enjoy shopping and services without leaving home, and mobile shopping made this mission obsolete. Mobile devices have become an extension of human organs. The new lifestyle is to enjoy shopping and services anytime, anywhere

mobile users have different shopping characteristics: fragmented time, busy work, the convenience of mobile devices make their shopping more frequent and fragmented, and the shopping peak occurs in the evening and holidays. There will also be more innovative business models and new technologies, which will make full use of the advantages and features of mobile devices, such as the scanning function, image and speech recognition function, positioning function, people and devices, as well as the induction function between devices, and so on. Mobile commerce should give full play to the potential value of these features, rather than just moving stations from computers to mobile devices

2) platformization

e-commerce will continue to move towards platformization, maximizing the efficiency and value of the built systems, processes and traffic. The main reasons for platformization are: a) make full use of social resources to make up for their own shortcomings, such as increasing categories, varieties, geographical coverage, service types, etc; b) Realize the value of the accumulated flow of the station with the maximum actual efficiency; c) Commercialize the e-commerce capabilities created by ourselves to serve both ourselves and platform users; d) Meet customers' one-stop shopping and service needs

the platform can be compared to a theater, which needs to provide stage, lighting, sound, publicity and 10mm amplitude management. The performance is performed by merchants and service providers. The content of the performance is the products sold and services provided, and the audience is customers, including mass consumers and merchants. Businesses serve the public, and service providers serve businesses on the platform

the key to the success of the platform lies in strict, standardized and consistent management, including the certification of merchants and ISVs, the quality control of goods and services, and the timely feedback and handling of customer problems by after-sales service. Customer satisfaction will bring more traffic, and more traffic will attract more businesses and ISVs. More businesses will bring richer goods and wider geographical coverage, which will help reach more customers and bring better customer experience, forming a virtuous spiral

3) e-commerce sinking

China's e-commerce is no longer the privilege of residents in the first and second tier cities, but will continue to penetrate into the third, fourth and fifth tier cities. Mobile Internet accelerates this process, and consumers in areas not covered by optical fiber and Wi Fi can also touch it. The increase in the income of these urban residents, the inconvenience of local shopping, and the unavailability of goods and services are the main driving forces for them to go shopping

the three main advantages of e-commerce are not limited by time, region or shelf, but also highlighted in the process of e-commerce sinking. Imagine that customers in any place can enjoy local specialties all over the country, and fresh fruits and vegetables grown in a gully can become a delicacy on the table of any people. The world is flat

4) IOT

smart and mobile devices, wearable devices, RFID (radiofrequencyidentification devices), NFC (nearfieldcommunication) and other remote sensing and remote control technologies have connected everyone, people and things in today's world. You can get the status information of items in real time. A change in the state of an item will trigger a change in the state of the relevant item

imagine that when the milk you buy is put into the refrigerator, the code is automatically read, and the shelf life and existing stock are recorded. When the stock is lower than the critical point, the order will be automatically triggered to e-commerce. E-commerce may automatically trigger the order to its supplier or manufacturer because your order makes the inventory of the commodity lower than the safety stock, and the manufacturer may also trigger the production order because of this order. It can be said that a butterfly flapping its wings on this side of the Pacific Ocean may cause a tsunami on the other side of the Pacific Ocean

5) social shopping

the advent of Internet, especially mobile Internet, makes social networking easier, closer and more frequent. When shopping, consumers hope to get recommendations and reference from relatives, friends and opinion leaders. E-commerce enterprises can also carry out precise marketing and personalized services for consumers in the social process

6) the advantages of o2o

offline retail include the experience of physical goods, the immediate availability of goods, stimulating impulsive purchases, and the close service of clerks. The advantages of e-commerce include low cost, massive customer information to help precision marketing, the speed and breadth of word-of-mouth marketing communication, and freedom from geographical, time and shelf space restrictions. In the future, online and offline retail will complement each other, make full use of the unique advantages of both sides, and provide customers with shopping solutions in multiple channels and different scenarios

7) cloud services and e-commerce solutions

in the future, there will be no business without e-commerce. Every traditional retailer and brand also need e-commerce solutions. There are many ways to touch, including self built e-commerce stations; Open a store on the existing e-commerce platform; Find agents to operate, and use the organic combination of existing e-commerce resources and self owned resources to achieve sales, etc. E-commerce is also turning its capabilities into products, providing services in platform, system, marketing, warehousing and logistics, data, supply chain finance, etc. for traditional retail and brand merchants

8) the profit model of big data application

e-commerce is a process of gradual upgrading. In the initial lack of scale and passenger flow, we can only earn the import and export price difference of goods; After becoming a sales channel that cannot be ignored, you can get more marketing related rebates from suppliers and brands; When the traffic is large enough, a platform can be set up for businesses to check in and charge platform royalties and sales commissions; After there are a large number of businesses and customer groups, they can provide financial products for them to make profits; The top profit model is to use the value of big data owned by e-commerce

the value of big data is also a process of gradual upgrading. Data is original and scattered. After filtering and organizing, it becomes information. Integrating and effectively presenting the relevant information becomes knowledge. The deep understanding of knowledge is sublimated to the understanding of the essence of things, and it can be inferred as wisdom. Data at the level of knowledge and wisdom is the most valuable, and to do this, we need to do data mining, build decision-making and optimization models

9) precision marketing and personalized services

in the Internet era, inefficient mass marketing will be eliminated and replaced by efficient niche marketing. A baby's product promotion is difficult to attract a middle-aged man whose child has grown up, and a razor will not attract the interest of a middle school girl. When the Internet can accurately portray every customer, it is a great waste of resources to do mass marketing

e-commerce can track the source of each customer in detail, including their shopping path on, search collection purchase behavior, relevance, repeatability and periodicity of purchased goods, etc. The analysis of these data can be used to build customer behavior models and provide customers with accurate recommendations and personalized services

10) Internet Finance after accumulating enough users, e-commerce will build an Internet finance platform to provide users with factoring, small loans, insurance, funds and other financial products. Service objects include mass consumers, suppliers, businesses, partners, etc. Most services do not need to be provided by themselves, but are provided by ISVs, including banks, insurance companies, financial companies, funds and other professional financial enterprises

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