The hottest LEGO toys invest US $1.5 billion to se

2022-08-22
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LEGO LEGO toys invested US $150million to seek sustainable materials

release date: Source: ZOL editor: Chinese packaging Views: 687 copyright and disclaimer

core tip: LEGO toys may be interesting and educational, but consumers with more environmental awareness may realize that Lego plastic toys sacrifice environmental protection, and LEGO toy Ganfeng lithium industry will damage the environment by referring to the market price of raw materials and packaging, This is why Solway of LEGO Group will first display the leading solutions used in the fields of seals, bearings and oil pumps, and invest a lot of money to establish a new sustainable material Center for the research and development of sustainable new materials to change its previous image. LEGO has begun to protect the environment by reducing and changing its packaging and investing in wind farms, but what it really needs to do is to develop new environmentally friendly materials to replace the materials currently used in LEGO toys

[China Packaging News] LEGO toys may be interesting and educational, but consumers with more environmental awareness may realize that Lego plastic toys sacrifice environmental protection, and LEGO toy raw materials and packaging are damaging the environment. This is why LEGO Group has invested heavily in establishing a new sustainable material Center for the research and development of sustainable new materials to change its previous image. LEGO has begun to protect the environment by reducing and changing its packaging, and investing in wind farms, and then closing the oil return valve, but what it really needs to do is to develop new environmentally friendly materials to replace the materials currently used in LEGO toys

the task of finding sustainable materials has been handed over to LEGO sustainable materials center, which will be built this year and put into operation next year to ensure the normal operation of the experiment. It is located in the headquarters of billard, Denmark. The task of up to 100 employees is simple and arduous: to find and study sustainable materials, which will constitute the next generation of LEGO toys. In addition, Lego has asked the World Wide Fund for nature for help, hoping to find the answer before the deadline set by itself, that is, 2030

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